血色浪漫Amazon, Tripadvisor team up to battle fake reviews while FTC seeks ban_我的网站
A | NEW YORK -- Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews. Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor said in an announcement they’re launching a coalition that aims to protect access to “trustworthy consumer reviews" worldwide. The companies said the members of the group, which will be called Coalition for Trusted Reviews, will look for best practices for hosting online reviews and share methods on how to detect fake ones. That will include developing standards for what constitutes a fake review and sharing information about how bad actors operate. Phony reviews have long plagued online marketplaces despite their efforts to eradicate it. Much of the problem is fueled by brokers who solicit fake customer reviews through social media platforms, encrypted messaging apps and other channels in exchange for money, free items or other benefits. Brokers can solicit positive reviews to boost sales for businesses or sellers. They can also also post negative reviews for competitors in order to tank their sales.Last month, Amazon said two review brokers in China were sentenced to two-and-a-half years in prison and three years of probation after using messaging apps to advertise and sell fake reviews to Amazon selling accounts. The company has filed a flurry of other lawsuits in the past year against operators that it says were doing similar things. Last year, it also sued the administrators of more than 10,000 Facebook groups that it alleged were coordinating bogus reviews in exchange for money or free products.Facebook groups trading reviews for Google and Trustpilot, which allows users to leave feedback for businesses, were also discovered earlier this year by the British consumer watchdog group “Which?”Federal regulators have also been aiming to crack down on bogus reviews aiming to deceive consumers. In June, the Federal Trade Commission proposed a new rule that, among other things, would prohibit businesses from selling or obtaining fake reviews, suppressing honest reviews and selling fake social media engagement. Businesses would also be prohibited from creating or controlling a website that claims to provide independent opinions about its products and employing other practices like “review hijacking,” which makes reviews for one product appear like they were written for different ones. If the proposal is adopted, violators can be face penalties. Becky Foley, Tripadvisor’s vice president for Trust & Safety, said in a statement included in the news release that combating operators behind fake reviews will be “an immediate area of focus” for the coalition.“These actors often operate outside of jurisdictions with a legal framework to shut down fraudulent activity, making robust cooperation even more important,” Foley said.The companies said the coalition is a result conversations that came out of a “Fake Reviews” conference that was organized by Tripadvisor and held last year in San Francisco. They said they will meet in early December at a second conference that will be organized by Amazon and held in Brussels.。1月8日，微博管理员当晚发布公告称，“部分大V账户被重新分配炸毁，评论号”。根据微博管理员的说法，这基本上反映了仅数据和仅流量概念的增长和传播。鉴于此，微博近期将进行调整，最多可转发100万条评论。具体来说，当微博转发和评论的实际数量超过100万时，相应的转发和评论数量显示为100万。然而，媒体账户和政府账户不涉及这两种类型的账户，因为它们的属性和良好的信誉。据微博官员称，这一调整将于1月底在网上进行测试。微博还肯定，微博产品的热门搜索、名人力和热门话题列表始终遵循用户重复行为不可计数的规则和策略。以下是公告全文：最近，与大V账号微博转发评论相关的数据欺诈问题引起了很多讨论。讨论的范围从质疑交通明星逐渐扩大到行业混乱、粉丝疏远、平台责任和社会诚信。”“数据流量欺诈”并非孤立现象。它反映出更多的问题来自于所涉行业的短视和急躁。流量为收入，流量为艺术，甚至超出了行业和互联网平台的负面影响。
B | 一些大V账户被大量的再分配炸毁，评论，本质上反映的是数据的增长和传播，只有流量的概念。纯数据理论和纯流观使实践者无法专注于作品和艺术本身；纯数据理论和纯流观使粉丝陷入了流的“囚徒困境”比较类型；纯数据理论和纯流观使相关领域的黑色产品惠及一切，做一切可能，最终忽视了法律和其他人的权利。今天，整个行业和许多互联网平台在不打破目前的“只做数据”和“只看流量”的观点的前提下，无法摆脱不良货币驱逐良币的尴尬局面。不能逃避平台责任。微博应该采取必要的措施来应对各种作弊行为。基于以上考虑，为了构建健康的微博内容生态和关系生态，鼓励健康互动，微博站近期将调整微博转发和点评显示方式：微博转发和点评显示上限为100万。即当实际转发评论数量超过100万时，相应的转发评论数量为100万。媒体账户和政府账户不涉及上述两种类型的账户，因为它们的属性和良好的信誉。这些调整将在1月底在线测试。此外，我们还需要确认，微博的热门搜索、明星力量和热门话题列表产品始终遵循用户无法计算其重复行为的规则和策略。为了保证以上列表的可信，微博不断升级产品本身的算法，建立了基于大数据识别的防刷系统。对于作弊行为，系统会实时识别和拦截。同时，微博加强了与公安机关的联系，加强了与外部公司的合作，如交流被感染设备的信息，从设备的角度识别海军设备，从多个方面打击黑生产。作为一个社交媒体平台，微博为不同的大V和粉丝之间的互动提供了前所未有的便利、存在和参与。微博希望粉丝们能理性地追求明星，不再放弃底线，让艺术回归内心和情感，并把作品交给市场试演。在构建清晰有序的微博社区秩序的同时，收获粉丝的欲望。
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